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When It's White: The Symbolism of This Pure
Color in Charity Awareness
Issues
We already know that white stands for purity, innocence, hope,
and peace. Many of the charitable organizations that
incorporate these things into their organization use white
ribbons and pins to raise awareness for their particular cause.
Following, is a few of the organizations and causes that rely
on the color white to bring their message across.
Supporters of the National Right to Life organization often
wear a white ribbon to signify the sanctity of human life and
to raise awareness of saving lives through abolishing abortion.
This group especially needs support because, since donations
are not tax deductible due to the nature of the group's work,
those who are looking for tax deductible donations may go
elsewhere.
The color white, in all its purity makes a powerful statement
when you are representing a cause in which you believe.
Especially when there is a roomful of people wearing white who
have all come together to support a common cause. White is also
famous for Student Sexual Assault, a cause every college and
university should promote awareness of. Wearing a white ribbon
in this case doesn't mean you are or have been a victim of
student sexual assault; it just means that you support the
cause to provide a safe learning environment. Not everyone who
wears the ribbon or pin sponsored by a particular charity has
personal experience regarding the cause; some just want to show
their support for the kind of work the organization does.
Even causes and organizations that don't officially adopt white
as their color may use it to draw attention to certain things
from time to time. As the universal symbol of hope and
innocence, white ribbons and pins are often associated with
causes regarding children. As a matter of fact, it is often
used to raise awareness of Child Exploitation in one form or
another.
White ribbons and pins have also been associated with Adoptee
Awareness, Retinoblastoma, and Bone Cancer. As you can see, no
one group or organization has cornered the market on the color
white. Often it is the context in which the ribbon or pin is
worn that sends the right message the organization is trying to
get across. You may not automatically realize what the white
ribbon stands for if you pass someone on the street, but if you
see a group of people wearing white ribbons, you'll more than
likely have a clue as to what cause they are promoting.
White can stand for peace in a variety of ways. War protestors
may wear white ribbons as a symbol of peace and their disdain
for the war. Holocaust survivors may wear white ribbons as do
other types of survivors. Survivors of childhood sexual abuse
or those speaking out against such may wear white ribbons.
Ribbons, and especially those whose color has multiple
meanings, can be personalized to reflect the message your group
or charitable organization is trying to get across. It could be
emblazoned with your organization's logo or just a few words,
such as "Save the Children!" You can personalize ribbons with
almost anything to get your point across. For example, there
are Virginia Tech black ribbons with the date emblazoned on one
side and the letters "VT" on the opposite side so that both can
be seen when worn on the lapel. Even though black is the
official color for mourning, those who wanted their sorrow to
be specifically marked had the option of wearing a black ribbon
with the added adornment. This not only lets people know they
are in mourning, but why.
It's the same principle with white ribbons. You can enhance
your portrayal of the cause that you support with simple
additions that will set your organization apart from the
others.
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